I was recently at the H&M Conscious launch in New York at their store in 5th Avenue. It was a great event with Gossip Girl’s Penn Badgeley there supporting the eco-friendly campaign. I went with my mum and cousin (pictured above) and I know it looks like she’s drinking wine in a hijaab…but its just juice so relax yourselves haha.

The latest line was all about producing clothes in a more environmentally friendly way and it was by far my favourite line so far! It was modestly modern with a bohemian twist, 90210’s Jessica Stroup wore my favourite piece to the launch!

Here’s a few of our favourite pieces from the collection: