Toujouri at Fashion Forward

A great collection should be like a great outfit, it should have clear direction and an element that draws it all together and Lama El-Moatassem did that perfectly. The designer often draws on her Palestinian heritage and this collection beautifully showcased the traditional art of Palestinian cross stitch embroidery and various motifs that symbolize women’s social status and regional origins. Her collection told a story, the faded pastels represented the spring of hope and spirit of what is left of an art-form passed through generations.

Despite infusing a sense of tradition and identity, Toujouri very much appeals to the modern woman. The silk organza and crepe de chine were constructed through fabric bonding enabling some pieces to be reversible and double coloured. I loved the contrast of the yellow and blue motifs on the cream fabric. The way the dresses fell and the movement of the capes was beautiful. The elegance of the midi length dresses and the way the sequins dazzled in the light was stunning. I managed to get a sneaky close up backstage so you can see the detail.

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Can’t wait for the next collection!

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