We ended February on a complete high at the Timberland SS15 Fashion show in the desert. It was rumoured to be something like a desert safari with the slogan Lets Get Lost and dress-code being “rugged traveller”. We were all taken there in coaches and as we approached, our coach buzzed with talk of people wondering where this sandy road led to? We soon reached a very rustic resort, however it wasn’t quite as rustic as a camp which was great. The old style buildings added a touch of Arabian Heritage and made it more luxurious while keeping it authentic. There were a lot more people then we imagined and the Timberland sign rested in the sand-dunes while bloggers and other attendees posed with it. It was very clearly branded and as soon as you arrived you knew what the event was about. The wine reception and stage set-up, forecast a good time and that is exactly what it was!
The Fashion show was the main event, we loved how the catwalk was nestled in the wilderness of the desert and the audience sat on the walls either side of it. It began shortly after we were seated and unfortunately the styling did not cater to the crowd. We know Timberland is an adventure brand, popular amongst travellers but they could have definitely done a better job to make there clothes more appealing, it was just a bit of a bore, nothing noteworthy.There were some nice pieces in their collection and hopefully at their next show they will find a way to showcase them in a more stylish way.
All-in-all it was an amazing evening! The setting somehow made everyone more affable, there was this sense of all being on an adventure together and we witnessed more socialising then usual which was really interesting, cliques dispersed through the evening and the dance-floor was packed. We can’t wait to get lost again!