This campaign touched my heart, living in Dubai and seeing the way labourers are mistreated and given false expectations, I will be supporting this campaign! I have spoken to many and the stories always shock me, I am not saying its everyone but I do believe the vast majority were brought here under false expectations. Many are not free to go back home and some of them are, but choose to stay as despite what they endure, they can support their families back home. This morning I was in the grocery shop looking at the employees bagging shopping and taking it to peoples cars, I was thinking you are somebodys father, son or husband, did you expect to come to Dubai to do this job to feed your family? Many are educated with degrees, a taxi driver I spoke to last week was a Qualified Doctor but during his job-hunt he needed to support himself so took a job as a taxi driver and got stuck with it. I feel lucky everyday for being able to have the support to move somewhere like Dubai, many do not and once they are here they have to work until they can afford to pay for their visas and get a ticket home which is extremely difficult without a decent salary. At the end of the day it is an advert for a product but at least something positive is coming off the back of it 🙂
I do understand that this is just an advert for coke but I think many people in the UAE have such bad attitudes towards people that are not as rich as them, they definitely look down and in some cases dehumanise them. Even if this advert makes you want to do a good deed or next time smile and greet the person helping you then it has served a bigger purpose. We all have dreams and families, ultimately we all want the same fundamentals in life. Always remember that your money does not make you better then someone else, it just gives you more opportunities and you can use those to help others!