Modest Wear

Over Ramadan I got familiar with some of the regions modest wear boutiques, from jalabiyas to Shaylas, here are a few you can check out before Eid Al Adha comes around in September, the great thing is if you like an item you can tweek it and get something customised for yourself.

Zouzou Couture


We got chatting to Zuweina of Zouzou Couture who has a fantastic range of Jalabiyas, she has a very unique and colourful collection amongst other apparel and also a childrens clothing line. She gave us the scoop on why Zouzou is so unique, and her inspiration behind the brand “I started doing this seriously in March, I have always loved clothes and have always had a tailor as I find shopping difficult because things are too big or too small and I thought if Im going through this then other people must be too so I decided to start ZouZou Couture. You can buy our clothes on our website or here in the workshop (details on website). What’s different with me is I don’t mass produce, they are unique pieces because I don’t believe in uniforms. Most things in shops are mass produced and everybody is wearing them so I design my own pieces by looking at the fabric and deciding what to do with it. My abayas are really colourful with different colour combinations, I wanted them to be more modern. We also make evening and wedding dresses and couture.

Her collection has only been around since March and already selling out fast! You can even make orders via her whatsapp and pay cash on delivery


We met Mariam who created the brand Lamiah, her scarves were beautifully hand embroidered with intricate stone work and cut work amongst other designs. They can bring to life any outfit, adding a little sparkle for the evening or simply making a statement with some of the bolder, colourful designs. Lamiah is a design house which specializes in making exclusive handmade shaylas, hijabs and swarovski scarves. You can check out more designs on the Facebook page and place your orders there.


Lomar is a Saudi brand who specialise in Abayas and Thobes for all occasions, they have evening wear, casual wear and even sports-wear. It is owned by a couple who began designing the clothes in their home with an in-house tailor and due to popular demand they grew to have various outlets within the Kingdom of Saudi Arabia. Their mission is to introduce fashion sense and creativity into traditional Saudi attire. To create a new level of style by reinventing traditional norms and transforming them into bold and dynamic fashion statements. To elevate Saudi fashion through innovation.You can shop the collection on their website.

Sahareej Designs

Sahareej designs is a Middle East based Fashion Boutique owned by Lina Emam.  At just 22 years old, she explained that she had an interest in designing since she was a little girl. Her fashion designer dreams started when she used to make clothes for her Barbie’s! Of Yemeni and Ukranian origin, she uses this mix of cultures to incorporate in her designs. Her clothes appeal to the Middle Eastern market as although very modern her clothes are conservative and perfect for the hijabista’s of Dubai!

We were eager to know what inspires her, “My main inspiration is books . I read a novel before going to bed and in the morning designs just come to my mind . I don’t like to inspire designs from big brands like Chanel or Dior , that is what most Emirati designers do . It is wrong , you can not call yourself a designer if you take other’s ideas . My latest collection for example was inspired from a book ( The Old Man And The Sea ) so I used pearls and shells in many designs.”

She has a shop in Aden City, Yemen and also displays her collections at MA Fashion Boutique in Jumeirah 1 (behind Dubai Zoo) Alternatively you can shop her designs on Facebook (CLICK HERE) until her website is up and running.

We found Lina inspirational, following her dreams and making a name for herself at 22! Here is one of our favourite Summer outfits by Sahareej.