Simple Style

You don’t have to overthink fashion, I think effortless fashion always looks the best. Try to buy key pieces for your wardrobe, things that are simple but have an elegant cut or detail that make them stand out. Often just the way something fits you can make it look like a designer piece. Here are some looks for inspiration:

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Sahareej Designs

Sahareej designs is a Middle East based Fashion Boutique owned by Lina Emam.  At just 22 years old, she explained that she had an interest in designing since she was a little girl. Her fashion designer dreams started when she used to make clothes for her Barbie’s! Of Yemeni and Ukranian origin, she uses this mix of cultures to incorporate in her designs. Her clothes appeal to the Middle Eastern market as although very modern her clothes are conservative and perfect for the hijabista’s of Dubai!

We were eager to know what inspires her, “My main inspiration is books . I read a novel before going to bed and in the morning designs just come to my mind . I don’t like to inspire designs from big brands like Chanel or Dior , that is what most Emirati designers do . It is wrong , you can not call yourself a designer if you take other’s ideas . My latest collection for example was inspired from a book ( The Old Man And The Sea ) so I used pearls and shells in many designs.”

She has a shop in Aden City, Yemen and also displays her collections at MA Fashion Boutique in Jumeirah 1 (behind Dubai Zoo) Alternatively you can shop her designs on Facebook (CLICK HERE) until her website is up and running.

We found Lina inspirational, following her dreams and making a name for herself at 22! Here is one of our favourite Summer outfits by Sahareej.

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Fashion Forward

Zizzle was behind the scenes at Fashion Forward, an event taking place at the Madinat Arena showcasing local designers. The venue was dressed beautifully with colourful mannequins embellishing the fashion cafe and we couldn’t be happier with the media centre allowing us to post and upload straight from the event.

The fashion gallery is a beautiful Ode to the designers involved in the event which consisted of a podium with breathtaking pieces from every designer! We will be bringing you pics hot of the runway of our favourite pieces!